There are a range of catalysts responsible for driving two-thirds of law firms to invest more into marketing and business development. Regardless of the reason, suffice it to say that demand for BD and marketing acumen continues to rise, as do the rewards for practitioners who can produce results.
Our goal in compiling the list below is to create a convenient learning repository for any lawyer, marketer or business development professional who aims to advance their career. With convenience in mind, let’s start with some portable lessons:
On the Go Resources
The Trusted Advisor [Audiobook]
Before persuasion can…